An Amsterdam adventure for Beate Uhse

News Amsterdam World Class Digital Marketing Center

Beate Uhse opens World Class Digital Marketing Center in Amsterdam

Beate Uhse is opening a new World Class Digital Marketing Center in Amsterdam, the Netherlands. The location in the Dutch capital is an important step for Beate Uhse, as well as Scala Playhouse; creating a new, vibrant location from with the Scala Playhouse marketing team will be strengthened by the marketing and e-commerce specialists from the Beate Uhse group. The World Class Digital Marketing Center aims to attract talented and innovative people, resulting in even more effective; trend focused marketing support for retailers. Scala Playhouse is very pleased about the opportunity to extend their marketing division to the World Class Digital Marketing Center in Amsterdam, knowing the initiative will cement its position as market leader in the world of erotic novelties even further.

Scala Fair on the 4th and 5th of September

News Scala Fair September

Scala Fair on the 4th and 5th of September

At Scala Playhouse we’ve already started preparations for the upcoming Scala Fair and are pleased to announce that the dates have been set! On the 4th and 5th of September we will once again open our showroom’s doors to welcome you to another amazing edition of the Scala Fair. We can’t reveal the theme just yet, but can promise you that it will be the place to be, with all the best deals and offers, topped with amazing entertainment and spectacular prize-competitions. So mark the dates in your agenda and get ready to be blown away by the September Scala Fair in Almere, The Netherlands.

See you at the ETO Show

News ETO Show 2016

Visit Scala Playhouse on the 12th and 13th of June at the ETO Show booth A14

Come visit us at the ETO Show! On the 12th and 13th of June we will once have a fantastic booth at the must-visit ETO Show in Birmingham, the UK. Our booth will be filled with the hottest new releases and latest collections such as the Get Real by TOYJOY collection. We will spoil you with drinks, snacks, entertainment and of course some amazing offers and deals. We hope to see you there.

New additions to Hidden Desire

News Hidden Desire Ropes

Discover the Hidden Desire Bondage Ropes

Now ready to order: the naughty Bondage Rope by Hidden Desire. This quality rope is perfect for adventurous BDSM play. It is made of premium cotton; preventing chaffing and offering a safe and comfortable form of intimate fun. The Bondage Rope by Hidden Desire is now available at Scala Playhouse in the colors red or black; and in a 3, 5 or 10 meter length. Allow your consumers to discover your hidden desires with this must-have fetish product and order your favorites now!

Inspire by CalExotics: Inspiring POS options available

News Inspiring POS options Inspire by CalExotics

New CalExotics POS Displays for the Inspire collection

Scala Playhouse will soon be offering various new CalExotics POS Displays for the Inspire collection. The Inspire collection has two POS Display options, allowing you to present and market the Vibrating Breast Massager and the Intimate Teaser beautifully to your consumers. Discover all the CalExotics POS options in our monthly POS brochure (downloadable after log-in via the Scala Playhouse website) or contact your sales representative for more information about all the exciting POS possibilities.

New Fleshlight Girls available at Scala Playhouse

News Fleshlight Girls available

New Fleshlight Girls available at Scala Playhouse

Now available at Scala Playhouse: the brand new Riley Reid and Annika Albrite masturbators from the Fleshlight Girls collections. These two new additions to the best-selling range give consumers the chance to get up-close and very personal with their favorite porn-stars. Both masturbators are cast from the girl’s seductive curves and anatomy, giving users the most realistic, pleasurable experience imaginable. Click here to order the Fleshlight Girls Riley Reid and Annika Albrite today!

Get involved with Evolved at Scala Playhouse

Get involved with Evolved at Scala Playhouse

Get involved with Evolved at Scala Playhouse

At Scala Playhouse we stock a great selection of Evolved. From naughty bunny-style vibrators to special thrusting vibes: the brand offers you a tantalizing choice in adult products, with a perfect match for all. Discover all the must-have options at Scala Playhouse today.

Evolved, the American pleasure product brand has a great selection of adult novelties to thrill your consumers’ senses. With affordable designs that boast high quality features and materials; the brand offers a luxurious experience at a very competitive price point. To introduce you to this must-have brand, we’ve highlighted three products from its fantastic assortment at Scala Playhouse that will certainly draw the attention of your consumers: introducing Eve’s Spinner, Summer Lovin’ and the Thruster.

Amazing pleasure providers from Evolved

Eve’s Spinner is a truly unique dual stimulation vibrator made of premium silicone. The design features a spinning shaft with sensual ridges that rotates in either direction; which can also be controlled with a thrilling back and forth rotation setting. The clitoral stimulator will hit her most intimate hot spot with its vibrating tip and offers 10 sensational vibration functions. Summer Lovin’ is a beautiful heated vibrator with a uniquely tufted silicone shaft. The design features a unique thermal regulation system, which heats the vibrator up in 1 minute. The warmest point of 42 degrees Celsius is reached at 3 minutes and then remains constant for a session of hot, sizzling intimate pleasure. The vibrator offers 8 powerful vibrating functions and is made of premium tufted silicone. It comes with an ABS plastic cover that can also be used as a second sleeve for even more versatile fun. The Thruster is a powerful, beautifully sculpted vibrator with a teasing clit stimulator. The design has a twin-motor for double the fun and a unique thrusting feature. The sensationally curved shaft will thrill her senses, while the naughty bunny ears on the clit stimulator add even more pleasurable sensations. The vibrator has 10 incredible settings and comes with an angled tip for maximum G-spot stimulation.

These three Evolved pleasure providers are now ready to order at Scala Playhouse. View them at Scala Playhouse online via www.scalaplayhouse  and place your order now. It’s about time you got involved with Evolved!

Get colorful and curvaceous with Fantasy Lingerie at Scala Playhouse!

Fantasy Lingerie Curve

Get colorful and curvaceous with Fantasy Lingerie at Scala Playhouse!

Get colorful in the bedroom with Fantasy Lingerie. The beautiful lingerie and intimate apparel brand has an amazing selection of flirty, playful and colorful designs that are perfect for a vibrant session of intimate pleasure. Discover all the looks at Scala Playhouse today!

Fantasy Lingerie – one of Scala Playhouse’s newest lingerie brands – offers a great collection of colorful, fashionable and figure-flattering designs ranging from classic basics to more detailed, sexy design; it has a match with every style preference and every womanly shape.

Curve by Fantasy Lingerie

To cater to all sizes, the brand has created a special ‘Curve’ range for women who have a bit more to hold on to. Fantasy Lingerie states: “With cutting edge pieces, Curve by Fantasy Lingerie’s baby dolls and chemises feature colorful lace material, underwire and molded cups to provide shaping and support while enhancing beautiful necklines”. Designed with the curvier women in mind, this collection flatters the silhouette while highlighting her best features. It will surely get the attention of your plus-sized consumers, as it is truly a one-of-a-kind collection that instantly draws the eye. One of the highlights from the sexy Curve collection is the beautiful Orchid Halter Neck Romper from the plus-sized Curve collection by Fantasy Lingerie. The elegant halter tie chiffon romper has a ruffled deep-v neckline, belted waist and snap crotch closure. The figure flattering design will make her shine like a true curvaceous nymph from a colorful Rubens painting.

Discover the Orchid Halter Neck Romper, the fashionable Curve collection and the amazing regular sized ranges by Fantasy Lingerie at Scala Playhouse online today via www.scalaplahouse.com. Get colorful and sexy with your lingerie assortment; get Fantasy Lingerie in stock now!

Nova by We-Vibe now available at Scala Playhouse

We-Vibe Nova available

Nova by We-Vibe now available at Scala Playhouse

Now available at Scala Playhouse: the new Nova dual vibrator by We-Vibe. This pink beauty combines the pleasure of G-spot stimulation with powerful clitoral vibration. The unique design flexes with your movements, meaning your clit gets its full and undivided attention!

The Nova is We-Vibe’s newest solo play toy. The dual vibrator is a true work of intimate art; combining beautiful aesthetics with state-of-the-art design. The clitoral stimulator on the design flexes and moves with your body, meaning that the vibrating tip of the stimulator stays in full contact with your clitoris during play. No loss of sensation when you suddenly make a different move: this vibe bends with your movements creating maximum pleasure in every position imaginable during intimate play. The Nova has two powerful motors, 10 vibration modes and comes with the unique We-Connect™ app. Use the application to design your own vibration modes or let a lover control the Nova from a distance for some naughty, hands-free fun! It is also a 100% waterproof, USB-rechargeable and made of premium, soft touch silicone.

The new Nova by We-Vibe is one of two new solo play toys in the assortment; the other being the innovative Rave vibrator. Both are now available and ready to order at Scala Playhouse. Discover the new We-Vibe pleasure providers today at Scala Playhouse online via www.scalaplayhouse.com and order these amazing products by the best-selling brand today.

Scala Playhouse keeps expanding!

Scala Playhouse

Scala Playhouse keeps expanding!

Scala Playhouse, the European wholesale giant has established a firm base in Almere, the Netherlands, and is now looking at other exciting opportunities to expand its business further; resulting in a special showroom loyalty program and – from the 1st of May onwards – a new World Class Digital Marketing Powerhouse in the Dutch capital Amsterdam. The distribution of Scala Playhouse will also be integrated with the current Beate Uhse logistics center to establish a centralized and efficient work-flow to guarantee the best possible service for its customers. The Scala Playhouse office and its showroom will remain in Almere, the Netherlands, where the company plans to exploit its current logistics center to a third party in the future.

So far, 2016 has been a good year for Scala Playhouse. The company saw the busiest Scala Fair yet in March, where an incredible number of customers attended the Extravaganza themed event in the Scala Playhouse showroom. As the showroom in Almere is still of one Scala Playhouse’s most unique features, the company is investing in making it even more impressive. This means that retailers can expect even better offers and deals when they visit the showroom, plus a special loyalty program where they can score themselves amazing rewards. Scala Playhouse aims to make each showroom visit extra special and hopes retailers will appreciate the increased focus on making a trip to Scala Playhouse a profitable experience for them. The company has also started its preparations for the next Scala Fair this autumn; transforming the Scala Playhouse location into the only place to be on the 4th and 5th of September 2016.

Besides a strong focus on optimizing the customer experience in the Scala Playhouse showroom, the company is also looking at other ways to take its business to the next level. This has resulted in a new ERP-system; which will enable Scala Playhouse to offer even better and more inclusive customer service. Another exciting prospect is the expansion of the Scala Playhouse sales team; with the company actively searching and investing in new, qualified and knowledge sales staff to strengthen its team.

World Class Digital Marketing Center

Last, but certainly not least, Beate Uhse is opening a new World Class Digital Marketing Center in Amsterdam, the Netherlands. The location in the Dutch capital is an important step for Beate Uhse, as well as Scala Playhouse; creating a new, vibrant location from with the Scala Playhouse marketing team will be strengthened by the marketing and e-commerce specialists from the Beate Uhse group. The World Class Digital Marketing Center aims to attract talented and innovative people, resulting in even more effective; trend focused marketing support for retailers. Scala Playhouse is very pleased about the opportunity to extend their marketing division to the World Class Digital Marketing Center in Amsterdam, knowing the initiative will cement its position as market leader in the world of erotic novelties even further.

Overall, 2016 promises to be Scala Playhouse’s most exciting year yet. Customers are encouraged to keep an eye on the weekly Scala Playhouse newsletters, PLAY magazine and the Scala Playhouse website for more information about all the new opportunities and possibilities Scala Playhouse will be able to offer them.