Scala Playhouse stole the ETO Show!


The ETO Show on the 28th and 29th of June in Birmingham, the UK, was once again a big success for Scala Playhouse. The event was the perfect stage for the company to present its newest products to the UK-audience; which generated a lot of interest and absolutely stole the show!

Berry Koldewijn, Director of Scala Playhouse: “The ETO Show was a brilliant occasion to show the UK-retailers our latest releases, such as our five new TOYJOY Just For You gift boxes No1 to No5. Visitors commented not just on the luxurious the look and feel, but also praised the various in-store presentation options the sleeve packaging of these boxes offers.”

Another Scala Playhouse brand that created a buzz was the recently extended TOYJOY Designer Edition. Its two new couples toys – the Hero and the Icon – were a big hit at the Scala Playhouse booth. Koldewijn: “TOYJOY Designer Edition is a great choice for consumers who desire high-end quality, for an affordable price. The Hero and Icon are made of premium silicone and are USB-rechargeable; thus catering to the increasing demand in innovative, body-safe toys.”

Besides its own brands, Scala Playhouse proudly displayed its ‘Private Label’; which allows retailers to design their very own collection of pleasure providers   – making it the ultimate, affordable choice to create your own branded range of toys.

Did you miss the amazing Scala Playhouse booth at the ETO Show? Don’t panic! You can admire all the latest products and brands at the upcoming Scala Fair on the 6th and 7th of September. See you there!

Get thrilled by Rocks-Off


Scala Playhouse is proud to have added Rocks-Off to its line of exciting suppliers. The brand offers a great selection of fun, high-quality designs for women, men and couples. Rocks-Off has its own unique take on adult toys and its outspoken designs are both visually, as psychically, thrilling!

The Rocks-Off collection combines classic power with modern, edgy aesthetics. From finger-vibes to prostate-massagers; Rocks-Off has something for every man, woman and couple. One of its best-selling products is the RO-80mm bullet vibe. This compact pleasure provider has already been sold more than 6 million times and can be found in stores all over the world. The RO-80mm is available at Scala Playhouse in a wide variety of colors and patterns. Discover the various must-have designs, such as the glamourous ‘Precious Golden Passion’, the hippy favorite ‘Flower Power’ and the exotic ‘Purple Python’ at Scala Playhouse today! These 7 speed bullets will thrill your consumers with their incredible power and unique look & feel.

All the Rocks-Off products are made of premium quality materials; ranging from ABS plastic to premium silicone.  Check out the fun and playful collection at Scala Playhouse via today and thrill your consumers with the Rocks-Off assortment.

Maximize your sales potential!


The luxurious Jes-Extender helps end-users maximize their penis potential, while helping retailers maximize their sales figures! This innovative penile extender guarantees an impressive increase in length and girth, without having to go under the knife.

The Jes-Extender is developed to offer men as an alternative to invasive surgery; it enables an all natural extension with lasting results. The device is sleek and compact: allowing the end-user to wear it discretely underneath his clothes. Nobody will notice his ambition to grow!

Besides being an amazing option for end-users who desire penis growth, the Jes-Extender is also a great investment for retailers. Retailers who stock the Jes-Extender can expect a very interesting profit on each product sale. To maximize your sales potential even further the brand offers various POS options, such as product displays, instruction videos and informative Q&A brochures. ‘The use of Jes-Extender POS material has proven to boost sales by 300 to 400 percent’, states the brand itself.

The Jes-Extender is now available at Scala Playhouse in various editions, such as the unique ‘Gold’ version; which features luxurious 24 carat gold detailing on the device. Discover the Jes-Extender and maximize your sales potential at Scala Playhouse online via today!

Seduce and be seduced with A Darker Shade of Sexy

wk24_pb_ETO_JIMMYJANE_640x400Give your customers the chance to experience BDSM in a very luxurious way with the new Darker Shade of Sexy box by Jimmyjane – now ready to order at Scala Playhouse. Inside the luxurious packaging, you’ll find various chic BDSM accessories that encourage lovers to sensually explore their fetish desires.

The Darker Shade of Sexy box contains a luxurious leather blindfold and cuffs. Both are made of premium lambskin leather and have soft silk ties, to ensure a perfect fit for each lover. Also included in the box are beautiful black glass Ben Wa Balls, which Mr. Grey would certainly approve of! A fetish booklet with suggested uses and tips & tricks completes the naughty Darker Shade of Sexy box.

This great new addition to the high-quality, luxurious Jimmyjane assortment is now ready to order at Scala Playhouse. Discover this enticing gift set, and the other lust worthy Jimmyjane items such as the After Dark Kit and sleek FORM vibrators today and seduce your customers with these must-have pleasure providers!


Feel the heat at the upcoming ‘Tropical Temptations’ Scala Fair!

wk25_pb_ETO_TropicalTemptations_640x400Scala Playhouse is excited to announce the theme of its upcoming Scala Fair on the 6th and 7th of September, 2015. The Almere-based showroom will be transformed into an exotic destination for a very hot and lustful ‘Tropical Temptations’ edition of the Scala Fair.

The ‘Tropical Temptations’ theme will translate into offers which are almost too hot to handle! For two days, and two days only, the showroom will ooze the atmosphere of all kinds of tropical delights. The summer might nearly be over on the 6th and 7th of September, but we are ending it in style with this exotic feast!

What can you expect from the upcoming Scala Fair? Well, we can’t reveal all the details yet, but as always we’ll have our unique Cash & Carry with limited, one-of-a-kind offers. During our last Scala Fair, many Cash & Carry items sold out very quickly, so make sure to get there early in order not to miss out on the best deals. Besides the Cash & Carry, our showroom will feature many other exciting nooks and corners; where we will definitely bring the heat!

More details about the exact times will follow closer to the actual dates. Make sure to reserve the 6th and 7th of September in your agenda for the Scala Fair, and keep an eye on our newsletter and PLAY Magazine for further information. We hope to welcome you there, Tropical Temptation-style!

Can you handle the monster?


Now available in the Renegade collection by NS Novelties: the Monster Meat Long Vibe. This powerful vibrator is not for the faint-hearted; measuring an impressive 30,5 cm (12 inches). Can you handle the monster and its roaring power?

The Monster Meat Long Vibe is a great-quality, smooth and odorless TPR vibrator. The design features two powerful motors: one in the shaft and one at the tip of the vibe, which provide maximum stimulation for the end-user. The Monster Meat Long Vibe has powerful, multispeed vibrations and is available in two colors: royal blue and onyx black.

The exciting new addition to the Renegade collection by NS Novelties is now ready to order at Scala Playhouse. Meet the Monster Meat vibe and the other amazing value designs from the Renegade range online today via

The new shape of pleasure

wk24_pb_ETO_Calex-SILHOUETTE_640x400The new Silhouette collection by California Exotic Novelties truly embodies the shape of pleasure. The innovative range is now ready to order at Scala Playhouse and will no doubt seduce many consumers with its alluring curves, smooth silicone and stellar power!

The range offers a great selection of premium silicone toys, all USB-rechargeable and with intense incremental speed controls. The ergonomically curved designs are 100% waterproof and come in three alluring colors: bright purple, passionate pink and seductive red.  The collection has all the right curves to hit all your erogenous zones, internally and externally!

Each Silhouette product has luxurious up-scale packaging: a gift-box style that doubles as a keepsake storage box. The packaging has a book-page opening with details about the product features, a magnetic closure and a transparent product preview window.

Discover all the smooth and alluring Silhouette designs by California Exotic Novelties online at Scala Playhouse via

Introducing the next generation of adult toys: iCome by TOYJOY

wk24_pb_ETO_iCOME_640x400The newest generation of adult toys is now ready to order at Scala Playhouse: meet iCome by TOYJOY, the innovative must-have collection for any gadget-loving, 21st century consumer. Just plug these USB-powered vibes into an outlet and you’re good to go!

The iCome line by TOYJOY combines contemporary design, lustful power and state-of-the-art technology into various sleek toys. The innovative products are plug and play; just connect via USB and enjoy the high-performance vibrations. iCome offers various bullets with the option of a control capsule and additional energy pack, which gives you an extra pleasurable boost. The small and discreet iCome products make the ideal travel companions; they let you connect wherever, whenever you desire! The iCome range is mix and match: collect them all for the ultimate pleasurable sexual gadget experience!

This innovative line extension by TOYJOY is now available at Scala Playhouse. Order your iCome favorites today and let the pleasure iCome to you!

Aphrodisiac and pheromone infused pleasure!

wk24_pb_ETO_Dona-BE-SEXY-GIFTSET-FLIRTY_640x400Add an irresistible twist to your store’s assortment with the unique aphrodisiac and pheromone infused drugstore products from Dona by JO. The new, ready to order range at Scala Playhouse will have any customer lusting with desire.

The Dona by JO products can be divided in three categories: Pamper, Entice and Play. Let’s start with Pamper: “Seduction begins within. Release your inner siren as you treat yourself to luxurious bath products, alluring perfumes and more. You’ll feel so good, you’ll want to be bad!”, the brand states. Included in Pamper are luxurious products such as Bubble Bath, Bath Salt, Pheromone Perfume and Massage Butter.

The Entice category aims to let the imagination take hold. Dona by JO: “Let imagination take hold. Invite passion into the bedroom with lustful aromas, infused lingerie, rose petals and more.” Entice includes Lingerie Wash, Linen Spray and romantic Rose Petals.

The product in the Play category encourage lovers to lose themselves in sensual play: “Draw out your lover’s craving for you with an intimate massage, kissable pleasures and lickable delights”, states the brand. It includes Kissable Massage Oil, Body Paint and scrumptious Body Topping.

The Dona by JO products are available in 3 sensual scents: Flirty Blushing Berry, Sassy Tropical Tease and Naughty Sinful Spring. There are also 6 kissable flavors: Chocolate Mousse, Vanilla Buttercream, Strawberry Soufflé, Maple Sugar, Honeysuckle and Lollipop.

Discover the entire Dona by JO range online at Scala Playhouse via and give your customers the chance to be infused with desire by the seductive products!

The new Pubic Enemy No2 cock cage: electrifyingly good!

wk24_pb_ETO_mystim_Pubic-Enemy_640x400New at Scala Playhouse: the  Pubic Enemy No 2 cock cage by quality brand Mystim. This sleek, transparent case comes with a teasing electrostimulation function, adding an instant spark to your BDSM play. This must-have for BDSM-lovers is now ready to order!

The Pubic Enemy No 2 features n urethral sound and 3 conducting surfaces: left, right and underneath the penis shaft. The various conducting surfaces will make any submissive tingle, twitch and pulsate with burning desire or sinful shame. The design is a must-have novelty for any mistress or master; it comes with a firm lock and key allowing them to take full control.

The transparent cock cage can be individually adjusted in 4 lengths and the diameter in 6 steps, to enable a custom-fit. The urethral sound and conductive surfaces can also be removed (and later re-inserted) to allow usage of the cage without electrostimulation. The Pubic Enemy No 2 comes with an elegant storage case, a detailed instruction manual and an engraved metal lock. A quirky detail: a mistress or mister can insert a personalized name plate into the holder of the cage with the text “hands off, this prisoner belong to … “

The electrifyingly good Pubic Enemy No 2 cock cage by Mystim is now available at Scala Playhouse via