TOYJOY rebranding

Scala Playhouse launched the new look & feel of TOYJOY during the Scala Fair in March and received very positive responses from the customers on the rebranding. The wide range of products has a more balanced diversity in the different lines. The creative team of Scala Playhouse created fun and unique colorful packages that look like milk boxes.

The goal of the rebranded packages from the TOYJOY Classics line was to have adult toys placed in an everyday package. The time was right for a refreshment in the adult toy market and that is exactly what the rebranding of TOYJOY does. The boxes turned out to be one of a kind packaging that will stand out in every store.

The new packaging and slat wall stickers in the new style are available now at Scala Playhouse. Contact your sales representative about the new packaging and available POS material.

Mega Purple TOYJOY

We are proud to present the TOYJOY Mega Purple Sex Toy Kit: this kit contains 9 successful items in the most popular toy color of all times; purple. For starting couples who are open to new experiences  and prefer diversity. This box contains toys for him and her to use together and  alone. Now available at Scala Playhouse!

The Mega Purple Sex Toy Kit contains everything to give pleasure seekers a helping hand. Full of male, female and couple sex toys. This pleasure pack can be used during foreplay and sex to explore every aspect of erotic pleasure. The box includes batteries, so the exploring starts as soon as you open the box!

The box contains a smooth vibrator -useable with or without the additional life-shaped sleeve, a dong, a bullet for clitoral stimulation, soft spiked love balls, anal beads, a penis sleeve, a masturbator and a love ring. The TOYJOY Mega Purple Sex Toy Kit answers the continuing market demand for starter toys and items to enjoy together. Go to to explore the extensive kit collection.

Male Edge: welcome back!

14 April 2014 – Scala Playhouse welcomes back DanaMedic with their penis enlargement brands Male Edge and Jes Extender. DanaMedic was present during the Scala Fair in March showing the brands Male Edge and Jes Extender, both high quality penis enlargers.

Male Edge is the result of more than ten years of research about how to provide the best penis enlarging equipment. Because of their knowledge of the cosmetic industry and the technologies being this far developed, DanaMedic has been able to create a safe and highly effective penis enlarger.

The range goes from basic packages, like Male Edge Enlarger Basic blue, to a package with all kinds of extras. The Male Edge Penis Enlarger is based on the only natural and non-surgical method for penis enlargement that has been clinically tested and proven.

Jes Extender is the more luxurious brand from DanaMedic. The Jes Extender Penis Enlarger helps men increasing their penis size in a safe, natural and proven way. It can be used by anyone, no matter the penis size or whether the penis is circumcised.

Male Edge and Jes Extender are now available at Scala Playhouse. Have a look at Scala Playhouse or contact your sales representative.

Japanese delight at Scala Playhouse

20 March 2014– Geisha erotic body care products are back at Scala Playhouse! These delicately scented products are inspired on the beautiful Japanese Geisha culture and contain only the finest cosmetic-grade ingredients, selected for their aphrodisiac properties.

Entirely in line with the Scala fair theme ‘Discover your senses’, the Geisha products are developed to bring erotic delight to the senses.  The line contains enhancement creams, lubricant and massage oils, in which there is to be chosen from four lovely scents. Go for soft with ‘Delight’, a rich oriental fragrance with vanilla and musk. Or take ‘Exquisite’, an aphrodisiac, sensual fusion of flavors. Come back into balance with ‘Harmony’, a delicate and erotic fragrance with Japanese peony. For the dare devils among us there is the ‘Spicy’ variant with Thai pepper.

The fine, Asian characteristics of the Geisha design are definitely an eye-catcher in your (online)shop and are for sure a good addition to your product range. These wellness products also give you great upselling opportunities. Arouse your customers and offer Geisha!

Scala fair great success

14 March 2014– On 9 and 10 March Scala Playhouse welcomed visitors to discover their senses during the Scala Fair. The theme was found in every aspect of the fair with games where the visitors could win all kinds of prizes. The winners of these games will be informed personally and the winners will be presented in the May issue of PLAY magazine.

Discover your senses
The theme was easy to find everywhere in the showroom of Scala Playhouse. Visitors could taste all kinds of things like French macaroons at the KissMe booth, Sparkling wine and strawberries at the Mae B booth and energy drinks from Stimul8. In the evening of March 9th there was a party for visitors with cocktails, a salsa band and exotic acts like limbo dancers.

New offers
Scala Playhouse presented new services at the fair like the new drop shipping service and the private label service. Are you interested to start your own web shop very easily without high starter costs or would you like to have your own private label for a toy range or lingerie range? Ask your sales representative at Scala Playhouse for more information.

TOYJOY rebranding
Having the former Scala Fair with the announcement of TOYJOY being under construction, Scala Playhouse was proud to unveil the colorful boxes at the Scala Fair. The responses were overwhelmingly positive! All TOYJOY Classics toys are now presented in a box that looks like a milk carton. The TOYJOY Classics are now available at

New lines, products and brands
Suppliers from all over the world came to The Netherlands to present their new lines and products at the Scala Fair like We-Vibe with their new POS materials, Pipedream and Calex with new products and Bijoux Indiscrets being introduced at the Scala Fair as a new brand.

Successful fair
Berry Koldewijn: “Like always everyone at Scala Playhouse took a great effort to welcome our guests at the Scala Fair. We had great responses to the way we emphasized our theme, our new offers and we had even more visitors that last time. A great sign in the market for us, because it shows that more and more retailers are interested in the way we work together with our partners and clients.”

Amazingly powerful TOYJOY items

14 March 2014–Scala Playhouse has added some very powerful toys to the TOYJOY Classics line. Together with the introduction of the new logo and packaging during the Scala Fair TOYJOY was also introduced with the new PowerPlay items. These vibrators and bullets come in deep purple and pink metallic colors, now available at Scala Playhouse.

The amazingly powerful toys are really something else. The items can be recognized by the special PowerPlay label as seen in the picture. The wand massager runs on electricity, the vibrators and the bullets run on batteries.

Scala Playhouse wanted to add deep vibrating toys to the TOYJOY Classics collection that are still silent and of course body safe. This was found in the PowerPlay items. The innovation of the PowerPlay toys lie within the powerful motors that create the deep vibes, something every woman has been waiting for! And Scala Playhouse is able to offer the TOYJOY PowerPlay toys for an affordable price.

The items were very well received during the Scala Fair. Order the PowerPlay items on or call your personal sales representative.

Royal pleasure with Swan

14 March 2014– The award winning Swan collection consists of only best-selling vibrators. The Royal Swan family within this 100% silicone collection combines powerful internal and external sensations. The Royal Swan vibrators are now back in stock at Scala Playhouse!

The Royal Swan was the first vibrator of the collection to incorporate two types of motion that provides a variety of pleasures; rotation and vibration. Due to the great success the Royal Swan family was extended with The Kissing , The Blossom, and The Love.

The vibes in The Royal Swan family have both a rotating body that provides incredible internal sensation and a separate vibrating arm that delivers incredible external sensations. The clitoral arm of the Kissing Swan will bring an intense fluttering sensation with its incremental speed controls, where the Blossom blooms with passion when it surrounds a women’s most sensitive and delicate area. The Love Swan is always ready to give ground shaking pleasure!

The Royal Swans will treat your customer to the most luxurious satisfaction that they deserve and they will certainly come back for more and more!

Take it to the next level

14 March 2014– TOYJOY’s Designer Edition collection is full of innovative products. A fan of Rabbit vibes? Meet the Neo Rabbit: the next generation within these exquisite shaped vibrators. The Neo Rabbit is now available at

The Neo Rabbit is the successor of the Tarzan. This ergonomically shaped vibrator stimulates the clitoris with both its ears and pretty face. A modern vibrator with a fashionable TOYJOY design and user-friendly console. The adjustable vibrations  will give  every women what she wants and needs. This 18 cm long beauty comes in pink and magenta.

As  every member of the Designer Edition, the Neo Rabbit is for those customers who long for further design, greater comfort and more fun! This fun aspect is reflected in every TOYJOY line, which has recently been renovated.

It is easy to see that the Designer Edition toys have been created with the user in mind, with ergonomic body forms, easy to operate controls, and body-safe materials. The TOYJOY Designer Edition line speaks to women who are mid-experienced and want high quality in every aspect of life. Have a look at the complete TOYJOY collection at

Bound by lust at Scala Playhouse

Almere, 15 March 2014- Daring Media Group presents ‘Bound by Lust’, the newest fetish movie, featuring the beautiful Jasmine Jae. This new title responds to the continuous fetish trend. ‘Bound by Lust’ from Daring Media is now available at Scala Playhouse.

‘Bound by Lust’ is a movie that features five vixens who endorse the exotic sexual escapades between kinky couples who thrive on the satisfaction of engaging in erotic role play. Among the performers Jasmine Jae, who also starred in the previous successful Daring movie Eternal Valentine. Seductive fantasies merge into intense hardcore sex scenes that features a host of stunning adult performers. This movie was directed by Disanto, who shot each episode in a sensual cinematic style.

Daring! movies are produced by Scala Playhouse who is working together with talented adult-movie directors. Each year the company releases six new titles within the Daring! label. Daring! movies are based on the latest erotic trends and offers a collection of affordable, yet high quality adult entertainment.

Go to  to order the latest Daring! movies or contact your sales representative for more information.

Thank you for your visit

11 March 2014 – We would like to thank all our visitors for their contribution to a wonderful fair on 9 and 10 March. We were overwhelmed by the amount of visitors we welcomed to our showroom and had great fun with our themed Scala Fair.

This time the fair was all about discovering your senses. Our guests were challenged in several ways like tasting all kinds of milk on our TOYJOY booth with the rebranded TOYJOY Classics line, which was received very well. Prices are being raffled amoung the participants, they could win an espresso machine, a €200 dinner voucher, a €250 Scala Playhouse voucher and a Bollinger Champagne box. Next week we will inform our winners personally.

We will keep you posted!

Scala Fair