Scala Playhouse and Pipedream partner up for EROtrends

On 17 and 18 May Scala Playhouse and Pipedream Products will both be present at the EROtrends festival in Poland, Warsaw, as strategic partners of the show. These two strong players in the erotic trade market will share a booth during the EROtrends festival to present all their new brands and products to the public.

The international EROtrends festival in Warsaw, Poland will show you all you need to know about the novelties in erotica, lifestyle and psychosexual health. Here you can find all the latest trends regarding a sexy lifestyle.

With Scala Playhouse and Pipedream Products as the strategic partners of EROtrends, it shows they are gaining even more ground in the upcoming East European countries and the world in general.

Scala Playhouse and Pipedream Products will make a selection of their most popular and best products for the show. Scala Playhouse will present diverse special themed product collections like fetish themed products with Calexotics’ popular Scandal items, Hidden Desire and the new fetish fashion label AVANZA. Of course, the popular rebranded TOYJOY items will be presented in the booth, but also the extensive Calexotics toy collection, Scala Playhouse’s flagship brand Mae B and Caresse by TOYJOY. Also, from one of the most popular own lingerie brands KissMe, the newest collections will be shown. Visit Scala Playhouse and Pipedream products at their booth and check out all their novelties!

Something old, something new, something …oh shut up: just KissMe!

We are in the middle of the wedding season and at Scala Playhouse we had a collection specially made for this romantic season. Being in the middle of the wedding season, We offer a specially made KissMe collection for this romantic all-white season. The KissMe Bridal Collection exists of sexy white lingerie items made for a romantic wedding night. Now available at Scala Playhouse!

The KissMe Bridal Collection is a great addition when you are making your store ‘wedding season proof’, along with other white items these products will make a very nice, romantic presentation. Complete the bridal presentation of products with for example white rabbits, cuffs and stimulators.

The KissMe bridal collection consists of several white items like a bra set, a garter belt, a suspender top and a bustier set. All items in which a woman feels like a beautiful bride instantly.

Oh my…

The award winning Lovelife massagers from OhMiBod are now available at Scala Playhouse.  Each of these 7 pieces are luxurious and made of pure, soft silicone designed for either self-pleasure or couple fun. These pink beauties are guaranteed to give new reasons to spice up your lovelife. 

The OhMiBod designers have thought of every single detail when designing the Lovelife line. From the layout to the ergonomic design, all products express luxury without losing affordability. In this line a suitable product can be found for everyone, whether it is for self-pleasure or for couple fun. The soft silicone material and the approachable design make this a new intimate friend in every bedroom.

OhMiBod embodies its founders passion, a spirit which can be found in each product of the brand. Each toy in the successful Lovelife line is named and designed to reflect the key components to – according to the founders – a successful relationship: share, adventure, discover, smile, flex, dream, and cuddle. Now all available at Scala Playhouse!

TOYJOY Imperial Rabbit Kit | addition to successful kit collection!

We presents TOYJOY’s sparkly Imperial Rabbit Kit. The seven pieces in this kit are made from body-safe materials with a sparkly finish. The six purple items and the chrome vibrator make this kit an approachable item for couples or singles who long for an exciting night. This must-have toy kit is now available now.

This fabulous collection of sex toys consists of a chrome vibrator, sleeve with studs, sleeve with rabbit clitorial stimulator, realistic dildo, cock ring with stimulating nodules, anal beads and a set of love balls.

Discover an orgasmic feast of pleasure with this fabulous sex toy set, with a partner or solo! The TOYJOY kits give starters the chance to get familiar in the world of sex toys, and the kits are very suitable as a gift. Have a look at the TOYJOY kit collection or contact your sales representative for more information.

TOYJOY rebranding

Scala Playhouse launched the new look & feel of TOYJOY during the Scala Fair in March and received very positive responses from the customers on the rebranding. The wide range of products has a more balanced diversity in the different lines. The creative team of Scala Playhouse created fun and unique colorful packages that look like milk boxes.

The goal of the rebranded packages from the TOYJOY Classics line was to have adult toys placed in an everyday package. The time was right for a refreshment in the adult toy market and that is exactly what the rebranding of TOYJOY does. The boxes turned out to be one of a kind packaging that will stand out in every store.

The new packaging and slat wall stickers in the new style are available now at Scala Playhouse. Contact your sales representative about the new packaging and available POS material.

Mega Purple TOYJOY

We are proud to present the TOYJOY Mega Purple Sex Toy Kit: this kit contains 9 successful items in the most popular toy color of all times; purple. For starting couples who are open to new experiences  and prefer diversity. This box contains toys for him and her to use together and  alone. Now available at Scala Playhouse!

The Mega Purple Sex Toy Kit contains everything to give pleasure seekers a helping hand. Full of male, female and couple sex toys. This pleasure pack can be used during foreplay and sex to explore every aspect of erotic pleasure. The box includes batteries, so the exploring starts as soon as you open the box!

The box contains a smooth vibrator -useable with or without the additional life-shaped sleeve, a dong, a bullet for clitoral stimulation, soft spiked love balls, anal beads, a penis sleeve, a masturbator and a love ring. The TOYJOY Mega Purple Sex Toy Kit answers the continuing market demand for starter toys and items to enjoy together. Go to to explore the extensive kit collection.

Male Edge: welcome back!

14 April 2014 – Scala Playhouse welcomes back DanaMedic with their penis enlargement brands Male Edge and Jes Extender. DanaMedic was present during the Scala Fair in March showing the brands Male Edge and Jes Extender, both high quality penis enlargers.

Male Edge is the result of more than ten years of research about how to provide the best penis enlarging equipment. Because of their knowledge of the cosmetic industry and the technologies being this far developed, DanaMedic has been able to create a safe and highly effective penis enlarger.

The range goes from basic packages, like Male Edge Enlarger Basic blue, to a package with all kinds of extras. The Male Edge Penis Enlarger is based on the only natural and non-surgical method for penis enlargement that has been clinically tested and proven.

Jes Extender is the more luxurious brand from DanaMedic. The Jes Extender Penis Enlarger helps men increasing their penis size in a safe, natural and proven way. It can be used by anyone, no matter the penis size or whether the penis is circumcised.

Male Edge and Jes Extender are now available at Scala Playhouse. Have a look at Scala Playhouse or contact your sales representative.

Japanese delight at Scala Playhouse

20 March 2014– Geisha erotic body care products are back at Scala Playhouse! These delicately scented products are inspired on the beautiful Japanese Geisha culture and contain only the finest cosmetic-grade ingredients, selected for their aphrodisiac properties.

Entirely in line with the Scala fair theme ‘Discover your senses’, the Geisha products are developed to bring erotic delight to the senses.  The line contains enhancement creams, lubricant and massage oils, in which there is to be chosen from four lovely scents. Go for soft with ‘Delight’, a rich oriental fragrance with vanilla and musk. Or take ‘Exquisite’, an aphrodisiac, sensual fusion of flavors. Come back into balance with ‘Harmony’, a delicate and erotic fragrance with Japanese peony. For the dare devils among us there is the ‘Spicy’ variant with Thai pepper.

The fine, Asian characteristics of the Geisha design are definitely an eye-catcher in your (online)shop and are for sure a good addition to your product range. These wellness products also give you great upselling opportunities. Arouse your customers and offer Geisha!

Scala fair great success

14 March 2014– On 9 and 10 March Scala Playhouse welcomed visitors to discover their senses during the Scala Fair. The theme was found in every aspect of the fair with games where the visitors could win all kinds of prizes. The winners of these games will be informed personally and the winners will be presented in the May issue of PLAY magazine.

Discover your senses
The theme was easy to find everywhere in the showroom of Scala Playhouse. Visitors could taste all kinds of things like French macaroons at the KissMe booth, Sparkling wine and strawberries at the Mae B booth and energy drinks from Stimul8. In the evening of March 9th there was a party for visitors with cocktails, a salsa band and exotic acts like limbo dancers.

New offers
Scala Playhouse presented new services at the fair like the new drop shipping service and the private label service. Are you interested to start your own web shop very easily without high starter costs or would you like to have your own private label for a toy range or lingerie range? Ask your sales representative at Scala Playhouse for more information.

TOYJOY rebranding
Having the former Scala Fair with the announcement of TOYJOY being under construction, Scala Playhouse was proud to unveil the colorful boxes at the Scala Fair. The responses were overwhelmingly positive! All TOYJOY Classics toys are now presented in a box that looks like a milk carton. The TOYJOY Classics are now available at

New lines, products and brands
Suppliers from all over the world came to The Netherlands to present their new lines and products at the Scala Fair like We-Vibe with their new POS materials, Pipedream and Calex with new products and Bijoux Indiscrets being introduced at the Scala Fair as a new brand.

Successful fair
Berry Koldewijn: “Like always everyone at Scala Playhouse took a great effort to welcome our guests at the Scala Fair. We had great responses to the way we emphasized our theme, our new offers and we had even more visitors that last time. A great sign in the market for us, because it shows that more and more retailers are interested in the way we work together with our partners and clients.”

Amazingly powerful TOYJOY items

14 March 2014–Scala Playhouse has added some very powerful toys to the TOYJOY Classics line. Together with the introduction of the new logo and packaging during the Scala Fair TOYJOY was also introduced with the new PowerPlay items. These vibrators and bullets come in deep purple and pink metallic colors, now available at Scala Playhouse.

The amazingly powerful toys are really something else. The items can be recognized by the special PowerPlay label as seen in the picture. The wand massager runs on electricity, the vibrators and the bullets run on batteries.

Scala Playhouse wanted to add deep vibrating toys to the TOYJOY Classics collection that are still silent and of course body safe. This was found in the PowerPlay items. The innovation of the PowerPlay toys lie within the powerful motors that create the deep vibes, something every woman has been waiting for! And Scala Playhouse is able to offer the TOYJOY PowerPlay toys for an affordable price.

The items were very well received during the Scala Fair. Order the PowerPlay items on or call your personal sales representative.