Scala Playhouse makes transition to SCALA

SCALA logo
The business activities of Scala Playhouse have been acquired by Walter Kroes and Trudy Pijnacker effectively immediately. This change entitles that Scala Playhouse is not longer part of the Beate Uhse Group and will continue its presence as an international wholesale distributor under the name SCALA with new management.

The acquisition of Scala Playhouse by Walter Kroes and Trudy Pijnacker is a new step in the evolution of SCALA as your ultimate one-stop-shop wholesale distributor. Kroes and Pijnacker have many years of experience within the adult trade and erotic wholesale industry, ensuring the continuity and longevity of SCALA.

The decision to sell the company was made based on strategic reasons by the Beate Uhse Group. The focus of SCALA will be solely on B2B customers (retail and e-commerce). The employees of Scala Playhouse will be transferred with the acquisition to SCALA: meaning you will have the same point-of-contact within the organization and there are no direct changes to the ordering process.

What changes will there be for SCALA? In the coming period, we will be investing heavily in improving the online infrastructure, stock availability and product development. The assortment of SCALA will focus mainly on toys, lingerie and drugstore: with the decision made to remove the film and DVD product categories from our assortment for strategic reasons. SCALA will continue its partnerships with your favorite suppliers and remains a one-stop-shop destination. To fully make the transition from Scala Playhouse to SCALA, we will be moving to a new office location and warehouse, and are working on bringing you a new and improved website; offering an online portal that caters exactly to the needs of our B2B customers.

The coming 2 to 3 months we’ll be working hard on making the transition go smoothly. The SCALA Fair on the 3rd and 4th of September will go ahead as planned, giving you the opportunity to get introduced to new owners Walter Kroes and Trudy Pijnacker, plus catch up with the existing SCALA team for more information regarding the changes. We are aiming to be ‘fully reloaded’ from Scala Playhouse to SCALA for the upcoming eroFame on the 11th to the 13th of October in Hannover, Germany. We see eroFame as a fantastic occasion to represent the new and improved SCALA, demonstrate the excellent level of service you can expect of us and showcase everything our company will offer for B2B retailers.

We hope to have informed you accordingly regarding this change and look forward to continuing our success as your go-to international erotic wholesale distributor under the new name SCALA.

Holiday Closure

Due to various upcoming public holidays, Scala Playhouse will be closed for business on the following dates:
April 17 Easter Monday
April 27 and 28 Kingsday
May 25 and 26 Ascension Day
June 5 Whit Monday

Please note that on these dates our office will not be reachable by phone, nor process any orders. We hope you’ll take this into account when placing your order over the coming few weeks.

Thanks for your understanding!
Your Scala Playhouse team

Holiday Closure

Due to various upcoming public holidays, Scala Playhouse will be closed for business on the following dates:
April 17 Easter Monday
April 27 and 28 Kingsday
May 25 Ascension Day
June 5 Whit Monday

Please note that on these dates our office will not be reachable by phone, nor process any orders. We hope you’ll take this into account when placing your order over the coming few weeks.

Thanks for your understanding!
Your Scala Playhouse team

Even more backdoor fun with TOYJOY Anal Play


The sensational Anal Play range by TOYJOY Classics now offers even more backdoor fun! The collection has been extended with the amazing Curvy Companions Kit: three sleek silicone butt plugs that will take your consumers on the most pleasurable anal adventure.

 The new, ready to order Curvy Companions Kit is a naughty, must-have set of three butt plugs in the Anal Play range by TOYJOY Classics. The sleek designs are tapered for extra comfort, made of silky soft silicone and come in the sizes small, medium and large. The premium quality set is the perfect choice for lovers who want to venture into the world of anal play and discover their personal preferences in a playful, non-intimidating way. Just lube them up and you’re ready to start your pleasurable adventure!

The amazing Curvy Companions Kit is just one of the premium backdoor choices in the Anal Play range by TOYJOY Classics. If your consumers are looking for great quality, affordable toys to explore their anal preferences; this collection is a great match. Go for one of the sleek anal plugs or probes, maybe even spice things up with a naughty prostate stimulator. Anal Play has something for everyone and every entry-level; from beginners to more advanced options.

Discover the new Curvy Companions Kit and the rest of the pleasurable Anal Play collection by TOYJOY Classics at Scala Playhouse today via and order your favorites now!

Heat up the passion with TOYJOY Drugstore


Heat up the passion on those cold winter nights with the sensational TOYJOY Warming lube by TOYJOY Drugstore. This great value lube offers a premium experience at a price affordable to all, and is now ready to order at Scala Playhouse.

The TOYJOY Drugstore Warming Lubricant, now available at Scala Playhouse, is an essential choice in sexual wellness for consumers looking to add some heat to their intimate play. The warming, high-quality lube is made of premium, water-based ingredients to ensure a pleasurable long-lasting glide and hot, slippery fun! The Warming Lubricant is 100% safe to use in combination with any type of toy material (including silicone). It comes in a sleek, non-intimidating packaging; perfect for mainstream in-store presentation.

The TOYJOY Warming Lube is part of the best-selling TOYJOY Drugstore collection. This range of wellness essentials is affordable, high-quality, trendy and contemporary: making it the perfect TOYJOY up-sell items for your fun-loving 21st century consumers! Simply slip them in with any TOYJOY purchase and see your sales profit soar. Browse all the exciting options in the TOYJOY Drugstore collection today at Scala Playhouse via and order your favorites now!

Anal fun with Mystim at Scala Playhouse


Go on a naughty anal adventure with the latest products by Mystim; now ready to order at Scala Playhouse. The Curving Curt, Twisting Tom and Big Bend-It are your new favorite backdoor travel companions, taking you to places you’ve never been before! Discover them now at Scala Playhouse online!

The Mystim assortment at Scala Playhouse offers a sensational choice in electro-stimulation pleasure providers. From sleek vibrators to naughty probes; there is something for every lover of electrifyingly good pleasure. We now stock three new additions that are perfect for a mind-blowing backdoor adventure; introducing the Curving Curt, Twisting Tom and Big Bend-It…

The Mystim Curving Curt is an innovative bi-polar electrosex prostate stimulator. Its curved c-shape, the handy grip ring and Mystim’s unique Flex & Stay technology make Curving Curt excitingly intense. Bend it in any shape you desire and explore all the versatile possibilities! The Twisting Tom is the first ever quattro-polar prostate stimulator in Mystim’s assortment. The 4 poles create two separated stimulation areas: the prostate and the perineum. Its flexible silhouette allows lovers to bend it to any desired shape, creating endless exciting scenarios of intimate play. Just like the Curving Curt and Twisting Tom, the Big Bend-It is a flexible stimulator that takes any shape you desire. This bi-polar electrosex prostate stimulator features 3 oval balls for maximum p-spot stimulation. The Mystim anal pleasure providers are all made of premium silicone, offering a silky soft touch for extra comfort. Packaged in a modern, eye-catching way; these vibes will certainly electrify your consumer’s desires and draw attention in any in-store display.

Discover the innovative Curving Curt, Twisting Tom and Big Bend-It by Mystim at Scala Playhouse today and order them now to give your consumers the electrifying backdoor adventure of a lifetime!

Indulgent massages by Swede at Scala Playhouse


Offer your consumers an indulgent feeling of pure bliss with the luxurious Senze Massage Candles by Swede at Scala Playhouse. These herbal aphrodisiacs are perfect for some intimate foreplay, lighting the mood for sensual exploration. Discover them today at Scala Playhouse.

The Senze Massage Candles by drugstore brand Swede are a great herbal aphrodisiac to help lovers get in the mood for some intimate play. The luxurious candles are a formulated from a fine blend of natural waxes, butters, oils and extracts to nourish the skin and indulge the senses. Each Senze candle is carefully fragranced with a special selection of pure essential oils to give it a unique perfume that will fill the room with desire. Light the candle and you’re ready to start your journey of intimate exploration. Once liquefied, the formula turns into a warm, hydrating massage oil with a sensational glide; letting lovers enjoy its rich texture and irresistible aroma. They are re-usable and have a total burn time of more than 36 hours.

At Scala Playhouse we currently stock 5 delicious fragrances of the popular Senze Massage Candles by Swede: Soothing, Spiritual, Teasing, Blissful and Vitalizing. Each scent has its own unique aroma combination. For example: the Vitalizing Senze Massage Candle is formulated from a blend of Lemon, Pepper and Eucalyptus, whilst the Soothing scent offers notes of Spearmint, Rose and Orange.

Discover all the unique fragrance combinations at Scala Playhouse online via and order your favorite Senze Massage Candles by Swede today for a touch of pure indulgence.

Introducing the ‘Bridal’ selection at Scala Playhouse


New at Scala Playhouse: the ‘Bridal’ selection. This special online selection contains Scala Playhouse’s best picks for the upcoming bridal seasons, ranging from own brands to third-party products. The special ‘Bridal’ selection has all the essentials to make your consumers say ‘I do’ to a naughty purchase!

May, June and September are the peak months when it comes to weddings; however, we’ve noticed that consumers start shopping for bridal novelties from January onwards. With stag and hen parties being planned, and gifts being bought months in advance, our advice is to get stock sorted at the beginning of 2017. The sooner you have your bridal products in store, the more prepared you are when the wedding hype hits. The Scala Playhouse ‘Bridal’ selection contains a great range of products for every budget and every experience level. A large portion of the products are picked because they stimulate the ‘joint experience’; meaning both partners can enjoy them simultaneously, or play with them together like sensual massage oils, lingerie, tasty body paints, luxury share vibes and trendy designer toys. We’ve selected products that are great ‘value for money’, non-intimidating and for each entry-level. The selection also includes products for each budget and preference, meaning there is a perfect ‘Bridal’ pick for every couple.

One of the highlights from the ‘Bridal’ selection is the Magic Massager by TOYJOY Classics. This sleek massage wand has all the power your consumers desire, plus a sleek and elegant silhouette that melts effortlessly with your body’s contours. The classic-style USB-rechargeable massage wand shows that pure pleasure doesn’t have to come with a high price-tag; making a sensational massage affordable to all. It’s pure white color scheme is a perfect match with the upcoming bridal season, making this a luxurious present that bride and groom will adore; inviting them to spoil each other with luscious vibrations.

Browse the special ‘Bridal’ selection at Scala Playhouse online today via  and order your favorites now to be ready to spoil newly weds during the upcoming bridal season!

Light up your winter nights with LUZ by TOYJOY


Add a sensual glow to your dark winter nights with the amazing Eclipse cock ring from the LUZ by TOYJOY collection at Scala Playhouse. This trendy ring features a unique multi-colored LED ambiance light that lets you set the mood for some pleasurable, intimate fun in the dark!

The LUZ by TOYJOY collection is the perfect choice to add some playful fun to any toy collection. The quality range of intimate pleasure providers offers various designs, ranging from powerful vibrators to a double ended stimulator. Our favorite to add some heat and glow to your cold, dark winter nights? The sleek Eclipse vibrating cock ring!

The Eclipse from the LUZ by TOYJOY range is a sensational vibrating cock ring with 7 thrilling settings. This contemporary, elegant design is made of premium, soft touch silicone and is a one-size-fits-most. The Eclipse is USB-rechargeable (charging cord included), waterproof and features a chic multi-colored LED ambiance light that lets you set the mood for some sensational, intimate fun in the dark. The LED ambiance light changes color with each settings, inviting lovers to explore all the pleasurable functions in a fun, playful way. Pick your favorite and light up your love life with some thrilling vibrations.

Browse the elegant Eclipse cock ring and the rest of the LUZ by TOYJOY collection at Scala Playhouse today via and order your favorites to ignite your consumers’ deepest desires this winter!

Get down with ‘The D’ by Doc Johnson at Scala Playhouse


Soon available at Scala Playhouse: ’The D’ by Doc Johnson. This new collection of dildos and dongs features some of the brand’s best-selling shapes, reintroduced in a sleek clamshell packaging. Browse the newest additions by ‘the Doc’ at Scala Playhouse today!

The new ‘The D’ collection by Doc Johnson, soon ready to order at Scala Playhouse, is all about celebrating successful silhouettes. The designs emulate classic fun, combined with state-of-the-art materials and trendy accents. The best part? ‘The D’ collection offers consumers a very attractive pricing, making these Doc Johnson favorites affordable for all.

Doc Johnson’s VP of Sales and Marketing Scott Watkins said: “The D offers customers the best of both worlds – our most luxurious formula of rubber in crowd-pleasing designs, with top-quality construction and affordable price point”, emphasizing that these thrilling novelties truly offer a fantastic ‘value for money’ experience.

The collection features over 40 different products, ranging from sleek dildos to girthy dongs and naughty double dongs. The designs come in three colors: Vanilla, Caramel and Chocolate. Browse this new, must-have collection of pleasure providers by ‘the Doc’ at Scala Playhouse today via and get ready to get down with ‘The D’.